The curriculum definition as established by the U.S. Department of Education’s Classification of Instructional Programs (“CIP”): Instructional programs that focus on how messages in various media are produced, used, and interpreted within and across different contexts, channels, and cultures, and that prepare individuals to apply communication knowledge and skills professionally. (CIP Code #09)
Notable Programs in this Curriculum: Journalism; Radio, Televesion, and Digital Communicaiton; Public Relations and Advertising; Publishing.
Prominent figures related to this curriculum:
Katharine Graham by Wolfgang Kuhnle
Samuel L. Clemens - aka: "Mark Twain"(1867-1959)
Prominent writer of novels, short stories, and journal articles
Bob Woodward (1934-Present)
Investigative reporter and political analyst
Katharine Graham (1927-1989)
Notable American publisher, ran the Washington Post
Relevant Salary Figures: According to 2008 Bureau of Labor Statistics information, the average annual salaries of popular careers related to this curriculum are listed below. For further information, including the nature of work, employment outlook, related academic programs, and specific salary information for your region, click on the occupation of interest.
Producers & Directors: $83,030
News Analysts, Reporters & Correspondents: $70,730
Public Relations Specialists: $58,960
Advertising and Promotions Managers: $94,720
Public Relations Managers: $101,220
Health Educators: $48,590
Communications Teachers, Postsecondary: $63,330
The Complete List of Programs in this Curriculum:
COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS.
Instructional programs that focus on how messages in various media are produced, used, and interpreted within and across different contexts, channels, and cultures, and that prepare individuals to apply communication knowledge and skills professionally.
Communication and Media Studies.
Instructional content for this group of programs is defined in codes 09.0101- 09.0199.
Communication Studies/Speech Communication and Rhetoric.
A program that focuses on the scientific, humanistic, and critical study of human communication in a variety of formats, media, and contexts. Includes instruction in the theory and practice of interpersonal, group, organizational, professional, and intercultural communication; speaking and listening; verbal and nonverbal interaction; rhetorical theory and criticism; performance studies; argumentation and persuasion; technologically mediated communication; popular culture; and various contextual applications.
Mass Communication/Media Studies.
A program that focuses on the analysis and criticism of media institutions and media texts, how people experience and understand media content, and the roles of media in producing and transforming culture. Includes instruction in communications regulation, law, and policy; media history; media aesthetics, interpretation, and criticism; the social and cultural effects of mass media; cultural studies; the economics of media industries; visual and media literacy; and the psychology and behavioral aspects of media messages, interpretation, and utilization. (Moved from 09.0403)
Communication and Media Studies, Other.
(NEW) Any instructional program in communication and media studies not listed above.
(Moved, Report under 09.0903)
Instructional content for this group of programs is defined in codes 09.0401- 09.0499.
A program that focuses on the theory and practice of gathering, processing, and delivering news and that prepares individuals to be professional print journalists, news editors, and news managers. Includes instruction in news writing and editing; reporting; photojournalism; layout and graphic design; journalism law and policy; professional standards and ethics; research methods; and journalism history and criticism.
A program that focuses on the methods and techniques for reporting, producing, and delivering news and news programs via radio, television, and video/film media; and that prepares individuals to be professional broadcast journalists, editors, producers, directors, and managers. Includes instruction in the principles of broadcast technology; broadcast reporting; on- and off-camera and microphone procedures and techniques; program, sound, and video/film editing; program design and production; media law and policy; and professional standards and ethics.
(Moved, Report under 09.0102)