Public Affairs Specialist

Summary

The incumbent serves as EUR's chief digital media specialist and is the primary point of coordination for all of EUR's digital media public diplomacy (PD) programs. In this capacity, the incumbent serves as a subject matter expert on existing and emerging strategies and tools of digital diplomacy, e.g. digital engagement platforms, including visual and interactive engagement via photos and video, streaming media, and social media technologies.

Duties

• Serves as the Bureau's lead authority on integrating digital communications into regional public diplomacy and foreign policy objectives.
• Serves as the primary liaison between the regional bureau and overseas posts to ensure Department policy and Bureau priorities are effectively translated into digital content , campaigns, and engagement opportunities.
• Analyzes regional media environments, audience behavior, digital trends, and competitor activity to identify engagement opportunities and develops new ways of gathering input from individuals and groups holding conflicting or divergent views.
• Serves as a principal advisor to Bureau leadership and overseas missions on digital communications and supports timely, coordinated public messaging.
• Represents EUR interests for digital PD initiatives with regional and functional bureaus, and at Department-hosted digital diplomacy events, as well as events hosted by foreign Embassies, technology companies, and other external experts.

Qualifications

Applicants must meet all the required qualification requirements described below by the closing date of this announcement. NOTE: Applicants must meet time-in-grade and time after competitive appointment requirements, by the closing date of this announcement. Time-In-Grade Requirements: Federal applicants must have served 52 weeks at the next lower grade to satisfy time-in-grade restrictions, per 5CFR 300, Subpart F. Applicants must have 1 year of specialized experience equivalent to the GS-12 level in the Federal service which provided the applicant with the particular knowledge, skills and abilities to perform the duties of the position. Qualifying specialized experience must demonstrate the following: Experience developing strategic outreach plans to communicate U.S. foreign policy objectives to key audiences. Experience managing digital media programs to amplify messaging and advance foreign policy objectives. Experience advising on digital media strategies, platforms, and audience engagement. Experience analyzing digital engagement metrics to measure effectiveness and optimize outreach. There is no substitute of education for specialized experience for the GS-13 position.

Education

Education requirements do not apply to this vacancy announcement.