Market Research Analyst
Salary, job outlook, education and requirements
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Also called: Business Development Specialist · Communications Consultant · Communications Specialist · Content Strategist · Market Analyst · Market Research Analyst · Market Research Consultant · Market Research Specialist
O*NET-SOC 13-1161.00 (Market Research Analysts and Marketing Specialists)
Market Research Analyst salary
Wages for market research analysts and marketing specialists across all employers, 2025 data. The 10th percentile is typical entry-level pay; the 90th percentile reflects the most experienced and highest-paid workers.
National median hourly wage: $37.87.
Market Research Analyst pay by state
Ten largest states by population, annual wages.
| State | 10th percentile | Median | 90th percentile |
|---|---|---|---|
| California | $48,440 | $94,700 | $181,600 |
| Texas | $37,640 | $72,520 | $135,710 |
| Florida | $38,830 | $75,450 | $130,570 |
| New York | $56,070 | $98,580 | $165,920 |
| Pennsylvania | $34,160 | $68,760 | $128,810 |
| Illinois | $46,970 | $79,120 | $139,110 |
| Ohio | $39,860 | $72,790 | $129,270 |
| Georgia | $37,700 | $75,850 | $148,910 |
| North Carolina | $43,780 | $78,410 | $155,670 |
| Michigan | $40,930 | $66,780 | $127,190 |
Market Research Analyst job outlook
- Employment is projected to go from 952,700 jobs in 2025 to 1,019,000 in 2035 (7% change).
- About 82,000 openings are projected each year, including jobs that open up as workers retire or change occupations.
- CareerOneStop outlook rating: Bright (Rapid Growth; Numerous Job Openings).
How to become a market research analyst
- Typical entry education
- Bachelor's degree
- Work experience
- No work experience
- On-the-job training
- No on-the-job training
Education level of current workers
- Less than high school diploma1.1%
- High school diploma or equivalent4.7%
- Some college, no degree8.5%
- Associate's degree4.5%
- Bachelor's degree57%
- Master's degree21.7%
- Doctoral or professional degree2.6%
Related training programs
- Apparel and Accessories Marketing Operations
- Apparel and Textile Marketing Management
- Applied Economics
- Business Analytics
- Business and Personal/Financial Services Marketing Operations
- Consumer Merchandising/Retailing Management
- Digital Marketing
- Hospitality and Recreation Marketing Operations
- International Marketing
- Marketing Research
- Marketing, Other
- Marketing/Marketing Management, General
What does a market research analyst do?
Common tasks
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Measure and assess customer and employee satisfaction.
- Monitor industry statistics and follow trends in trade literature.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Direct trained survey interviewers.
Most important skills
- Critical Thinking
- Thinking about the pros and cons of different ways to solve a problem.
- Writing
- Writing things for co-workers or customers.
- Active Listening
- Listening to others, not interrupting, and asking good questions.
- Reading Comprehension
- Reading work-related information.
- Speaking
- Talking to others.
- Complex Problem Solving
- Noticing a problem and figuring out the best way to solve it.
- Active Learning
- Figuring out how to use new ideas or things.
- Judgment and Decision Making
- Thinking about the pros and cons of different options and picking the best one.
Market Research Analyst certifications
8 of 15 certifications CareerOneStop maps to this occupation. Requirements vary by employer and state.
- CertNexus · Core
- Oracle Corporation · Product/Equipment
- Stukent Inc · Skill
- Market Technicians Association · Core
- Google Inc. · Product/Equipment
- Stukent Inc · Skill
- Association of International Product Marketing and Management · Core
- Insights Association · Advanced
See all 15certifications in CareerOneStop's Certification Finder
Market Research Analyst jobs
Current federal openings from USAJOBS. For more business & industry jobs, including private-sector listings, see the Business & Industry jobs hub.
Job data from USAJOBS.gov. Careers.org is not affiliated with or endorsed by OPM.
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This page includes information from CareerOneStop, sponsored by the U.S. Department of Labor, Employment and Training Administration (DOLETA), and the Minnesota Department of Employment and Economic Development (DEED).
Source: CareerOneStop occupation profile for Market Research Analysts and Marketing Specialists. Wages are from the BLS Occupational Employment and Wage Statistics program; projections are national long-term projections.