Marketing Manager
Salary, job outlook, education and requirements
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Also called: BD Director (Business Development Director) · BD Manager (Business Development Manager) · Brand Manager · Market Development Executive · Market Development Manager · Marketing Communications Manager · Marketing Coordinator · Marketing Director
O*NET-SOC 11-2021.00 (Marketing Managers)
Marketing Manager salary
Wages for marketing managers across all employers, 2025 data. The 10th percentile is typical entry-level pay; the 90th percentile reflects the most experienced and highest-paid workers.
National median hourly wage: $80.19.
Marketing Manager pay by state
Ten largest states by population, annual wages.
| State | 10th percentile | Median | 90th percentile |
|---|---|---|---|
| California | $104,370 | $193,620 | $326,400 |
| Texas | $81,820 | $147,880 | $259,200 |
| Florida | $78,250 | $142,620 | $261,310 |
| New York | $104,140 | $181,200 | $324,310 |
| Pennsylvania | $76,990 | $150,810 | $246,320 |
| Illinois | $95,990 | $162,860 | $276,340 |
| Ohio | $77,490 | $132,330 | $224,990 |
| Georgia | $94,390 | $160,760 | $277,180 |
| North Carolina | $96,760 | $165,480 | $274,100 |
| Michigan | $80,260 | $138,510 | $222,910 |
Marketing Manager job outlook
- Employment is projected to go from 421,600 jobs in 2025 to 450,800 in 2035 (7% change).
- About 34,000 openings are projected each year, including jobs that open up as workers retire or change occupations.
- CareerOneStop outlook rating: Bright (Rapid Growth).
How to become a marketing manager
- Typical entry education
- Bachelor's degree
- Work experience
- 5 years or more work experience
- On-the-job training
- No on-the-job training
Education level of current workers
- Less than high school diploma.7%
- High school diploma or equivalent3.9%
- Some college, no degree8.1%
- Associate's degree3.9%
- Bachelor's degree58.3%
- Master's degree22.9%
- Doctoral or professional degree2.1%
Related training programs
- Apparel and Textile Marketing Management
- Consumer Merchandising/Retailing Management
- Digital Marketing
- Hospitality and Recreation Marketing Operations
- International Marketing
- Marketing Research
- Marketing, Other
- Marketing/Marketing Management, General
- Pharmaceutical Marketing and Management
What does a marketing manager do?
Common tasks
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Initiate market research studies, or analyze their findings.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Compile lists describing product or service offerings.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
Most important skills
- Active Listening
- Listening to others, not interrupting, and asking good questions.
- Speaking
- Talking to others.
- Critical Thinking
- Thinking about the pros and cons of different ways to solve a problem.
- Monitoring
- Keeping track of how well people and/or groups are doing in order to make improvements.
- Active Learning
- Figuring out how to use new ideas or things.
- Persuasion
- Talking people into changing their minds or their behavior.
- Complex Problem Solving
- Noticing a problem and figuring out the best way to solve it.
- Reading Comprehension
- Reading work-related information.
Marketing Manager certifications
8 of 40 certifications CareerOneStop maps to this occupation. Requirements vary by employer and state.
- Meta · Core
- Meta · Advanced
- NOCTI · Core
- Promotional Products Association International · Specialty
- National Apartment Association · Core
- International Trade Certification · Advanced
- International Trade Certification · Specialty
- National Association of Home Builders · Advanced
See all 40certifications in CareerOneStop's Certification Finder
Marketing Manager jobs
Current federal openings from USAJOBS. For more business & industry jobs, including private-sector listings, see the Business & Industry jobs hub.
Job data from USAJOBS.gov. Careers.org is not affiliated with or endorsed by OPM.
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More business & industry careers
This page includes information from CareerOneStop, sponsored by the U.S. Department of Labor, Employment and Training Administration (DOLETA), and the Minnesota Department of Employment and Economic Development (DEED).
Source: CareerOneStop occupation profile for Marketing Managers. Wages are from the BLS Occupational Employment and Wage Statistics program; projections are national long-term projections.